Agree "Royal" in the name of something has huge significance - it attracts the "right kind of people" don't you know (You and me like).
The Dublin Horse Show is called the Royal Dublin Horse Show as opposed to the Royal Dublin Society Horse Show, I think.
Laya Royal Dublin Stadium ie Laya RDS might actually work, it kind off rolls of the tongue after a bit of practice - perhaps that's the way the negotiators should present it - kills two birds with the one stone.
LAYA
Royal Dublin Stadium
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More nonsense. The only people who are attracted to "royal" in the name of something are the Brits and other monarchies around the world. Oh and little Paddies with an inferiority complex who like to attach themselves to faux imperial trappings of another country because it gives them the illusion of being better than some of their fellow citizens. See my comments on the British "and Irish" Lions on another thread.
Not sure where you're getting this "Stadium" in the name either. It's currently called the RDS Arena. Also, the brand is Laya Healthcare not Laya. They're not going to dispense with half their name just because you think it'll roll off the tongue of the average supporter easier. Therefore the reality is it would likely be renamed the Laya Healthcare Arena which as I pointed out earlier is horrible sounding.
Another poster above said the corporate sponsors don't care whether supporters call event venues by their new name. Au contraire. That is exactly the purpose behind renaming rights, to generate publicity and brand recognition and what better way to do that than if all the fans refer to it as Aviva Stadium rather than Lansdowne Road. Of course, they can't make the fans call it that, but they can make TV stations and commentators do so because they are contractually obliged to.
Anyway my original rant is that the new name will sound shite, but that joe public will continue to call it the RDS, in contrast to the Aviva which actually doesn't sound too bad (leaving aside historical attachment for all of us to Lansdowne Road). It just shows that the name of the actual sponsor is very important to liklehood of its use, rather than it being a simple case of just taking bags of cash off any organisation offering it.
eg The Heineken Cup sounded great, the Rabo-Direct Pro 12 did not. Hypothetically, the Guinness Arena would sound good, and there's an Irish and specifically Dublin link so it fits and feels natural and comfortable. By contrast say, the Persil Automatic Arena sounds shite and has no relevance. Similarly, the Kellogg's Crunchy Nut Cornflakes Arena would be farcical (no matter how good they taste).
Marriage of the appropriate brand and venue is vital. I just don't see it with Laya Healthcare. Sounds like Leinster only got one offer on the table and had to take it.
Mind you, as Laya and Aviva are competitors there's a good chance that TV commentators won't be able to mention the other venue by name when reporting from the first during a broadcast. Interesting. Remember when the UEFA cup final was hosted here at the "Dublin Stadium" a few years ago because UEFA's sponsors wouldn't allow mention of Aviva?